Industrial District
- Project type
- Commercial
- Service
- Exterior Rendering
The problem
Industrial buildings are almost always shown under a cloudless sky, which flattens concrete panel into a pale rectangle. The aim here was a leasing image that makes a plain warehouse read as solid and well made, in the weather tenants actually see.
Our approach
The camera stands at eye level at the corner of the office, so the long side runs away into the distance and shows the full run of roll-up doors. Cloud gives soft, even light with no hard shadow hiding the panel joints, and the slab is wet, so the dark office block, the doors and the yellow bollards are mirrored in it.
Look closely
Look at the slab. The reflections of the glazing and the roll-up doors double the building’s presence and give a gray day its depth; dry, the same concrete would read as an empty apron in front of the facade.
