Interactive and virtual tours
Send the drawings: a fixed price, scope and delivery date come back by the next business morning. No deposit for registered businesses.
The Aurum Standard
Stills sell a feeling; interactive sells confidence. When a buyer can turn around inside a room, choose a finish scheme and look out of the actual window at the actual view, the objection you are left handling is price rather than doubt. These run in any browser, with no app and no headset.
What you receive
- Navigable 360° panoramas, browser-based
- Hotspot navigation between spaces
- Finish and scheme switching
- Accurate view from every window
- Works on desktop, tablet and phone
- Hosted by us, or embedded in your own site
All prices in USD.
When it earns its cost
Sales galleries and leasing offices
A tour on a screen in the sales center lets buyers walk through homes that do not exist yet, switch finishes and look out of the real windows, with a salesperson beside them.
Remote and international buyers
Sent as a link, the same tour lets a buyer who will never visit the site explore the home at their own pace on a phone or laptop.
Design sign-off
Clients and consultants can stand inside a space and look around before it is built, which settles questions a set of stills leaves open.
Apartment buildings
One tour for every apartment type, each opened from its floor plan, with the lobby, pool or gym linked in as stops of their own, so a buyer or renter can pick a layout and walk straight into it. Mirror-image apartments share one model.
In the United States · October 2026
Pre-construction tours and the square footage in the listing
A tour of a house that is not built yet is often the first thing a buyer walks through, so its rooms have to match the plan. We build each tour from a dimensioned plan rather than a sketch, and any square footage quoted beside it should come from that plan too: Fannie Mae’s Selling Guide tells appraisers to measure single-family homes, townhomes and rowhouses included, to the ANSI Z765-2021 standard, so a figure read off a sketch can end up disagreeing with the appraisal.
Our guide to virtual tours of homes that aren’t built yet covers what to send, how close a rendered tour comes to the finished house and how it differs from a 3D scan. For builders selling from a plan library, our guide to renderings for home builders shows where a virtual model home fits.
A tour often sits beside the stills in the same listing or sales campaign, and it can sit beside a 3D floor plan rendered from the same model, so a buyer can find on the plan the room they are standing in. Our guide to real estate rendering covers what those images are for, what makes buyers trust them and when they pay for themselves.
Sources: Fannie Mae Selling Guide, B4-1.3-05: Improvements section of the appraisal report
How an interactive & virtual tours project runs
- 01
Plans and schemes
Floor plans, the finish schemes buyers will choose between, and the rooms the tour should cover. The fixed quote sets the viewpoints and the delivery date.
- 02
Viewpoints
A position is agreed in each room, at its real floor level, so the view from every window is the one the home will have.
- 03
Panoramas and schemes
Each viewpoint is rendered as a full 360° panorama, and each finish scheme as a layer the buyer can switch in place.
- 04
Build and delivery
Hotspots link the rooms, and the tour is delivered as a link or embedded in your own site, working on desktop, tablet and phone.
What moves the price
- How many rooms and viewpoints the tour covers
- How many finish schemes buyers can switch between
- Whether the view is built from real context at each floor
- Embedding the tour in your own website
From the studio
The standard each room is held to
Start a project
Get a fixed quote
A fixed price, scope and delivery date by the next business morning. No deposit for registered businesses.
Received
Thank you — your inquiry is in.
We’ll come back with a fixed price, a scope and a delivery date by the next business morning. If anything is missing, we’ll ask in our reply.
- $0
- Deposit for registered businesses
- Next morning
- A fixed, scoped quote by the next business morning
Case studies
Projects in detail
FAQ
About interactive & virtual tours
How long does a virtual tour take?
Typically one to two weeks from receiving the plans and finish schemes. More rooms, more viewpoints and more schemes take longer, and the fixed quote states the delivery date before any work starts.
What sets the price of a tour?
Four things: how many rooms and viewpoints it covers, how many finish schemes buyers can switch between, whether the view is built from real context at each floor, and whether we embed it in your own site. Tours start from $3,500, and the quote is fixed before work begins.
Does the buyer need an app or a headset?
Neither. It opens in a browser on any device — desktop, tablet or phone — with nothing to install.
Can buyers switch between finish schemes?
Yes. Each scheme is built as a switchable layer, so a buyer can compare them in place, in real time.
How is the tour delivered?
As a link that opens in any browser, or embedded in your own website. It works on desktop, tablet and phone, so the same tour serves the sales center screen and the buyer at home.
Does the tour show the real view from each window?
Yes. Each panorama is rendered from the room’s actual position and floor level with real context outside, so the view a buyer explores is the one they will have.
Can one tour cover every unit type in an apartment community?
Yes. Each unit type, or floor plan, gets its own 360° views, the amenities (the lobby, fitness center, pool deck or rooftop) are linked in as stops of their own, and a floor-plan map lets a renter pick a layout and step straight into it. It is built from the plans before the building is finished, so it can carry the whole lease-up, on the property website and in the leasing office. Mirror-image units share one model, so the price follows the distinct layouts and viewpoints.
Can the tour sit on the project website and in buyer emails?
Yes. The tour opens in a browser from a link, so it can be embedded on the project website, sent to buyers who live out of town, and shared by the sales team from the sales center.
Can you make a virtual tour of a house that hasn’t been built yet?
Yes. A pre-construction virtual tour is built from the plans, or from the architect’s Revit, ArchiCAD or SketchUp model: we model the house, finish it to the selections being sold, render a 360° view in each room and link them into a tour that opens in a browser on any phone or laptop. It works for a to-be-built listing or a model home that is not open yet; a 3D scan needs a finished house to record.
Do you make virtual tours of luxury homes that are sold before they’re built?
Yes, and it is the kind of job a boutique studio suits best. A luxury home sells on its materials and its light, and a buyer walking through the tour looks hard at both, so one senior artist models the house from the architect’s plans and finishes every room to the selections it is being sold with, from the stone to the millwork and the fixtures. That artist stays on the tour from the first plans to delivery, and the studio caps how many projects it has in hand at once. The finished tour opens from a link, so it can carry the listing and the pre-sale campaign while the house is still being built.
Also from the studio
Exterior Rendering
Facades, elevations and streetscapes rendered at the fidelity a considered building deserves.
From $1,200Interior Rendering
Rooms rendered with the light, materials and styling that make a space feel lived in rather than assembled.
From $1,200Aerial & Master Plan
Whole-site imagery for master-planned communities, districts and phased developments — context, landscape and scale in a single frame.
From $2,400Architectural Film
Cinematic film that moves through a building the way a person would, not the way a camera on rails does.
From $7,500